Organizations across the Middle East and North Africa have both an opportunity and a duty to expedite sustainability efforts. Despite nearly 70% claiming integration of sustainability into their business models, merely 3% are progressing satisfactorily towards their objectives. In the MENA region, economic risks intersect with climate-induced natural disasters and water scarcity, exacerbating challenges.

While these environmental, social, and governance (ESG) challenges are pressing, they also present significant opportunities. The region is transitioning towards a more conscientious approach to prioritize sustainability, albeit limited progress. Those leading in sustainability not only experience greater returns but also attract purpose-driven employees, which in turn enhance the rapid growth, develop innovative business models, and fortify their resilience.