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Meeting the Future: How Megaevents Should Transform for Success in a Post COVID-19 Era

Megaevent Challenge
Megaevent Challenge
  • The Megaevent Challenge and the Future

  • Approach to Measuring the Full Impact of a Megaevent

  • What needs to be done to Adapt to this New World?


The use of technology will be a major tool for unlocking the best mix of capability, impact and safety for host cities and nations. Emerging Fourth Industrial Revolution (4IR) technologies and beyond will enable the transformation of megaevents and provide much-needed flexibility to match event objectives with optimal social, economic and sustainability outcomes for years to come. The question is how different types of technology can help achieve hosts’ objectives for a range of events.

They will need to balance the enduring value and spontaneous human interaction that comes with in-person attendance, with the safety and accessibility of virtual experiences. Given what has been learned about switching to fully virtual or hybrid events during the past year, we expect that by 2030, events that combine in-person and virtual experiences will be the norm. Welcome to the hybrid future of megaevents.