العربية

Towards A Broader View of National Performance

Towards A Broader View of National Performance
Towards A Broader View of National Performance
  • Fundamental Societal
  • Adopted Approaches

There’s a fundamental societal shift underway and many governments are missing it. Across a range of markets, consumers increasingly judge product performance by the experience it generates as part of a broader ecosystem.

In response, forward-looking companies have adopted approaches such as “design thinking” which goes beyond the focus on a single product or service and places the overall customer experience at the center of corporate strategy and innovation choices.

National decision makers and government leaders, however, are still mainly relying on the product equivalent to assess policy performance, failing to consider the equivalent of consumer experience--the well-being of citizens.

More on this subject


Understanding The Impact Of COVID-19 On Urban Mobility Trends

The COVID-19 pandemic is having profound economic, social and political impacts across the globe. Its effects are spreading throughout the entire transport sector, and urban mobility is no exception. ​ Public transport agencies, operators and other

The Lost Workforce - Upskilling for the Future

Many companies are desperately looking for candidates to fill their increasing job vacancies. Meanwhile hundreds of millions of unemployed, overqualified or under-skilled workers do not, or no longer have, the relevant skillsets required to fulfil sp

Putting GCC cities in the loop: Sustainable growth in a circular economy

The rapid economic growth of Gulf Cooperation Council (GCC) countries has placed great pressure on resources and has increased the amount of waste and emissions, to the detriment of the region. While GCC countries have started to explore sustainable