Tricia Wang is a global tech ethnographer. Her work is at the nexus of data, design, and digital. She co-founded Sudden Compass, a consulting firm that helps enterprises move at the speed of their customers by unlocking new growth opportunities in their big data and digital transformations with human insights. Organizations she’s worked with include P&G, NASA, Kickstarter, Spotify, and GE. She is a pioneer in popularizing the need for companies to integrate “Big Data” and what she calls, Thick Data, which she describes in her talk on TED. Tricia’s work with Fortune 500 companies and her fieldwork research have been featured in Techcrunch, The Atlantic, Al Jazeera, Slate, Wired, The Guardian and Fast Company. She also co-founded Magpie Kingdom, a consultancy that helps globally minded companies gain actionable insights about the Chinese consumer. She also work on educating people about personal data, designing ethnographic approaches for space exploration, Chinese internet ecosystems, and identity in the digital age. She advises start-ups and organizations that are making extraordinary social impact. She is currently based in Lima, Peru, and Brooklyn, NY.