Lessons from the Private Sector: How Can Governments Succeed in Promoting Sports?

Brief

The world of sports has always been taken for granted, until recently– spotlighted as a significant avenue for capital investment, particularly in the context of its sociocultural impact in the post-globalization era. Recognizing sports not just as a leisure activity but as a potent vehicle for soft power and capital, we examine successful strategies employed by the private sector and explore how governments can adapt these to promote sports within their jurisdictions.