العربية
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Governments, Communication and Mastering the Art of Storytelling

March 29, 2022

14.20 - 14.50

Abu Dhabi Fund for Development Hall


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The digital revolution has transformed communication channels across the world, giving rise to the content economy where different segments of society can participate in producing and consuming media. With the emergence of new platforms and their respective virtual communities, governments had to adapt their communications strategies, which was accelerated during the Covid-19 pandemic. In this session, communication thought leaders discuss what could governments’ participation in the content economy evolve into, given the latest trends.