العربية
s

Sessions

29/03/2022
03.05 - 03.15
RTA Hall
Leading governments are adopting the private sector’s customer-centric approach to service delivery to meet and exceed citizens’ expectations. Today, there is a shift towards “customer obsession,” where customer experience (CX) is adopted and prioritized as a measure of performance. In this session, Saeed Almulla outlines the latest trends in government CX, where the public sector harnesses the power of human-centric design to deliver the next generation of world-class government services.