العربية
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Margery Kraus is the founder and executive chairman of APCO Worldwide, the world’s largest majority women-owned communications consultancy, working in over 80 markets globally. Her deep expertise is represented across APCO’s diverse practice groups, and she was named one of PRWeek’s Top 20 Most Influential Communicators of the past two decades.

Sessions

29/03/2022
02.20 - 02.50
Abu Dhabi Fund for Development Hall
The digital revolution has transformed communication channels across the world, giving rise to the content economy where different segments of society can participate in producing and consuming media. With the emergence of new platforms and their respective virtual communities, governments had to adapt their communications strategies, which was accelerated during the Covid-19 pandemic. In this session, communication thought leaders discuss what could governments’ participation in the content economy evolve into, given the latest trends.